Work

How Much Does the Market Value an Improvement in a Product Attribute?

Year: 2002

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.21.4.398.130

Authors: Elie Ofek, V. Srinivasan

Institutions: Harvard University, Stanford University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Harvard Business School

OpenAlex ID: W2109740989

FWCI: 17.73

Cites: 28

Cited by: 69

Related to: 10