Work

A Manager's Perspective on Virtual Customer Integration for New Product Development

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2012.00946.x

Authors: Michael Bartl, Johann Füller, Hans Mühlbacher, Holger Ernst

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109851985

FWCI: 16.43

Cites: 82

Cited by: 93

Related to: 10