Work

Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systems

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2011.11.008

Authors: Tobias Kollmann, Andreas Kuckertz, Ina Kayser

Institutions: University of Duisburg-Essen, University of Hohenheim, TU Dortmund University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2109853540

FWCI: 36.48

Cites: 44

Cited by: 206

Related to: 10