Work

Forecasting Advertising Responsiveness for Short Lifecycle Products

Year: 2005

Type: article

Authors: Jackie Y. Luan, K. Sudhir

Institution: Yale University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110030271

FWCI: 2.55

Cites: 56

Cited by: 10

Related to: 10