Work

Konzepte zur Messung des ökonomischen Kundenwerts

Year: 2006

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-9288-8_11

Authors: Manfred Krafft, Uwe Rutsatz

Institutions: University of Münster, WHU – Otto Beisheim School of Management

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110053533

FWCI: 5.846

Cites: 36

Cited by: 22

Related to: 10