Work

Customized Advertising via a Common Media Distributor

Year: 2005

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1040.0092

Authors: Esther Gal-Or, Mordechai Gal-Or

Institutions: University of Pittsburgh, Duquesne University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110096485

FWCI: 14.03

Cites: 29

Cited by: 75

Related to: 10