Work

Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image

Year: 2015

Type: article

Source: Tourism and Hospitality Research

DOI: 10.1177/1467358415578470

Authors: Mei Lan Lin, Jen-Te Yang, Chin-Sheng Wan

Institutions: Southern Taiwan University of Science and Technology, National Kaohsiung University of Hospitality and Tourism, Taiwan Shoufu University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110107971

FWCI: 0.829

Cites: 55

Cited by: 21

Related to: 10