Work

Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact

Year: 2013

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2013.769473

Authors: Kim Dekker, Eva A. van Reijmersdal

Institution: University of Amsterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110170253

FWCI: 8.908

Cites: 48

Cited by: 58

Related to: 10