Work

“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products

Year: 2001

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-031-88079-7_7

Authors: C. Page Moreau, Arthur B. Markman, Donald R. Lehmann

Institutions: Southern Methodist University, The University of Texas at Austin, Columbia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110236542

FWCI: 43.83

Cites: 33

Cited by: 430

Related to: 10