Work

Determinants and Impacts of Customers’ Menu Choice Regarding the Familiarity in the Authentic Chinese Restaurant Context

Year: 2010
Type: article
Study design: Observational Study
Author: Kisang Ryu
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2110481238
FWCI:
Cites: 34
Cited by: 1
Related to: 10