Work

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

Year: 1999

Type: article

Abstract: Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey, Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 168-179

Source: Journal of Marketing

DOI: 10.1177/00222429990634s116

Authors: Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey

Institutions: Emory University, The University of Texas at Austin, Cranfield University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2110751729

FWCI: 32.59

Cites: 13

Cited by: 1,125

Related to: 10