Work

Reply to commentaries on: Van Kleef, Van Trijp, and Luning, ‘Consumer research in the early stages of new product development: a critical review of methods and techniques’

Year: 2004

Type: letter

Source: Food Quality and Preference

DOI: 10.1016/j.foodqual.2004.10.002

Authors: Ellen van Kleef, Hans C.M. van Trijp, Pieternel Luning

Institution: Wageningen University & Research

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2111085595

Cites: 22

Cited by: 10

Related to: 10