Work

How Corporate Sport Sponsorship Impacts Consumer Behavior

Year: 2005

Type: article

Author: Kevin Mason

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2111255282

FWCI: 5.101

Cites: 7

Cited by: 65

Related to: 10