Work

Customer Referral Management: Optimal Reward Programs

Year: 2001

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.20.1.82.10195

Authors: Eyal Biyalogorsky, Eitan Gerstner, Barak Libai

Institutions: University of California, Davis, Technion – Israel Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2111312199

FWCI: 14.21

Cites: 31

Cited by: 316

Related to: 10