Work

Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

Year: 1994

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070394223005

Authors: F. H. Alpert, M. A. Kamins

Institutions: University of Southern California, University of Missouri–St. Louis, New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2111396476

FWCI: 5.684

Cites: 41

Cited by: 57

Related to: 10