Work

Attitudinal and behavioral resistance: A marketing perspective

Year: 2013

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1445

Authors: Julie Tinson, Angeline Close, Linda Tuncay Zayer, Peter Nuttall

Institutions: University of Stirling, The University of Texas at Austin, Loyola University Chicago, University of Bath

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2111421187

FWCI: 0.989

Cites: 76

Cited by: 8

Related to: 10