Work

Marketing strategy and competitive positioning

Year: 2020

Type: article

Abstract: 7th edition

DOI: 10.82444/warw.33824683

Authors: Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd, Nick Lee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2111578026

FWCI: 18.56

Cites:

Cited by: 449

Related to: 10