Work

College-Educated Youths' Attitudes toward Global Brands: Implications for Global Marketing Strategies

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530903476188

Authors: Shu-Chuan Chu, Szu-Chi Huang

Institutions: DePaul University, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2111623935

FWCI: 5.701

Cites: 57

Cited by: 15

Related to: 10