Work

A service perspective on business relationships: The value creation, interaction and marketing interface

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.06.036

Author: Christian Grönroos

Institution: Hanken School of Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2111813090

FWCI: 94.19

Cites: 60

Cited by: 655

Related to: 10