Work

Incorporating Customer Lifetime Value Into Marketing Simulation Games

Year: 2009

Type: article

Source: Simulation & Gaming

DOI: 10.1177/1046878109341311

Authors: Hugh M. Cannon, James N. Cannon, Manfred Schwaiger

Institutions: Wayne State University, University of Utah

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2111828529

FWCI: 0.991

Cites: 25

Cited by: 6

Related to: 10