Work

The Measurement of Advertising Involvement

Year: 1966

Type: article

Source: Public Opinion Quarterly

DOI: 10.1086/267457

Author: Herbert E. Krugman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2111883617

FWCI: 13.45

Cites:

Cited by: 480

Related to: 10