Work

Planning of online and offline B2B promotion with conjoint analysis

Year: 2008

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/jt.2008.11

Author: Morten Bach Jensen

Institution: Grundfos (Denmark)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2111889013

FWCI:

Cites: 36

Cited by: 5

Related to: 10