Work

Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

Year: 1989

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209206

Authors: Sung-Tai Hong, Robert S. Wyer, Jr.

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2112079022

FWCI: 15.24

Cites: 39

Cited by: 747

Related to: 10