Work

An empirical study of the effects of permission on mobile advertising effectiveness

Year: 2010

Type: conference-paper

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

Authors: Phumisak Smutkupt, Donyaprueth Krairit, Vatcharaporn Esichaikul

Institution: Asian Institute of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2112228101

FWCI: 1.396

Cites: 51

Cited by: 10

Related to: 10