Work

Contemporary Marketing Communications Framework for Football Clubs

Year: 2012

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2012.696454

Authors: Alkis Thrassou, Demetris Vrontis, Nicos L. Kartakoullis, Thanos Kriemadis

Institutions: University of Nicosia, University of Peloponnese

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113016419

FWCI: 5.466

Cites: 68

Cited by: 37

Related to: 10