Work

The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector

Year: 2001

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(99)00040-5

Authors: Denise Jarratt, Ramzi Fayed

Institution: Charles Sturt University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Univerzita Karlova v Praze, Charles Sturt University

OpenAlex ID: W2113031684

FWCI: 11.05

Cites: 59

Cited by: 56

Related to: 10