Work

How media factors affect audience responses to brand placement

Year: 2010

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.2501/s0265048710201154

Authors: Eva van Reijmersdal, Edith Smit, Peter Neijens

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113168673

FWCI: 16.15

Cites: 60

Cited by: 104

Related to: 10