Work

To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings

Year: 2012

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20508

Authors: Holger Müller, Bodo Vogt, Eike B. Kroll

Institutions: Otto-von-Guericke-Universität Magdeburg, Karlsruhe Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113493276

FWCI: 10.95

Cites: 46

Cited by: 28

Related to: 10