Work

The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block

Year: 2005

Type: article

Source: Journal of Advertising Research

DOI: 10.1017/s0021849905050105

Authors: Marjolein Moorman, Peter C. Neijens, Edith G. Smit

Institution: University of Amsterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2113521359

FWCI: 7.651

Cites: 34

Cited by: 60

Related to: 10