Work

The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

Year: 2004

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.41.3.281.35986

Author: Michael Lewis

Institution: University of Florida

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113542303

FWCI: 43.3

Cites: 34

Cited by: 534

Related to: 10