Work

Cause‐related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations

Year: 2012

Type: article

Source: International Journal of Nonprofit and Voluntary Sector Marketing

DOI: 10.1002/nvsm.1452

Authors: Silke Boenigk, Viktoria Schuchardt

Institution: Universität Hamburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113615832

FWCI: 3.647

Cites: 99

Cited by: 50

Related to: 10