Work

A New Theorem for Optimizing the Advertising Budget

Year: 2009

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849909090229

Author: Malcolm Wright

Institution: University of South Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113638688

FWCI: 2.074

Cites: 13

Cited by: 28

Related to: 10