Work

The Effects of a Different Category Context on Target Brand Evaluations

Year: 2008

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/592128

Authors: Myungwoo Nam, Brian Sternthal

Institutions: INSEAD, INSEAD, INSEAD

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113781266

FWCI: 5.443

Cites: 25

Cited by: 27

Related to: 10