Work

Market Segmentation

Year: 1986

Type: article

Source: Cornell Hotel and Restaurant Administration Quarterly

DOI: 10.1177/001088048602700121

Authors: William R. Swinyard, Kenneth D. Struman

Institution: Brigham Young University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113807200

FWCI:

Cites:

Cited by: 27

Related to: 10