Work

Suggesting a More Effective Way to Use the Promotional Mix in Services

Year: 2014

Type: article

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.2014.946875

Author: Marsha D. Loda

Institution: Augusta University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114064681

FWCI: 1.066

Cites: 38

Cited by: 12

Related to: 10