Work

The Effects of Perceived Experiential Marketing Activity on Consumers' Attitude toward Apparel Brands

Year: 2008

Type: article

Study design: Observational Study

Source: Fashion & Textile Research Journal

Authors: Heekang Moon, Chorong Youn, Ji Eun Park, Yuri Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114517382

FWCI:

Cites: 12

Cited by: 12

Related to: 10