Work

Consumer Experiences and Market Resistance: An Extension of Resistance Theories

Year: 2007

Type: article

Source: ACR North American Advances

Authors: Angeline G. Close, George M. Zinkhan

Institution: University of Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114534357

FWCI: 4.723

Cites: 18

Cited by: 19

Related to: 10