Work

Assessing Marketing Performance: Reasons for Metrics Selection

Year: 2004

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725704323080506

Authors: Tim Ambler, Flora Kokkinaki, Stefano Puntoni

Institution: London Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114683725

FWCI: 21.03

Cites: 52

Cited by: 251

Related to: 10