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The effect of purchasing situation and conformity behavior on young students' impulse buying

Year: 2010

Type: article

Abstract: The objective of this research is to explore the effects of purchasing situations (time pressure, economicpressure) and personal characteristics (impulse, conformity, gender) on students’ impulse buying behavior.This study employed a two-way factor 2 (time pressure) x 2 (economic pressure) experiment design by twoscenarios in Paris, France and Prague, Czech Republic, resulting in eight manipulation treatments. Thisresearch found that respondents with high time pressure (limited time) or low economic pressure (largerbudget) are significantly more likely to engage in impulse buying behavior. This study also found that femalerespondents’ impulsivity and conformity are higher than that of male respondents.

Source: International Journal of Banking, Economics and Finance

DOI: 10.5897/ajbm.9000570

Authors: Wu‐Chung Wu, Tzung‐Cheng Huan

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2114725241

FWCI: 2.854

Cites: 29

Cited by: 27

Related to: 10