Work

Consumer myths and the gay men and women who believe them: a qualitative look at movements and markets

Year: 2010

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20380

Author: David Gudelunas

Institution: Fairfield University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2114865008

FWCI: 4.751

Cites: 27

Cited by: 50

Related to: 10