Work

Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwan

Year: 2004

Type: article

Source: Entrepreneurship and Regional Development

DOI: 10.1080/08985620410001677862

Authors: Wai-Sum Siu, Wenchang Fang, Tingling Lin

Institutions: Hong Kong Baptist University, National Taipei University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Chiang Ching-Kuo Foundation for International Scholarly Exchange

OpenAlex ID: W2114887010

FWCI: 7.444

Cites: 84

Cited by: 48

Related to: 10