Work

Effects of product unit image on consumption of snack foods

Year: 2010

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2010.06.007

Authors: Adriana V. Madzharov, Lauren G. Block

Institutions: Baruch College, City University of New York

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114927642

FWCI: 22.8

Cites: 55

Cited by: 170

Related to: 10