‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Year: 2013
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.1430
Institutions: Bangor University, Wrexham University, Loughborough University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2115115688