Work

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

Year: 2002

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.310883

Author: Raj Sethuraman

Institution: Southern Methodist University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2115442517

Cites: 19

Cited by: 70

Related to: 10