Work

Brand‐Specific Design Effects: Form and Function

Year: 2013

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/jpim.12042

Authors: Janell D. Townsend, Wooseong Kang, Mitzi M. Montoya, Roger J. Calantone

Institutions: Oakland University, Dongguk University, Michigan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2115482234

FWCI: 10.9

Cites: 44

Cited by: 35

Related to: 10