Work

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1509/jmkg.65.2.81.18255

Authors: Arjun Chaudhuri, Morris B. Holbrook

Institutions: Fairfield University, Columbia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2115612291

FWCI: 127.9

Cites: 68

Cited by: 6,673

Related to: 10