Work

Small firm marketing: synthesising and supporting received wisdom

Year: 2011

Type: article

Source: Journal of Small Business and Enterprise Development

DOI: 10.1108/14626001111179802

Author: Aodheen O'Donnell

Institution: University of Ulster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2115679257

FWCI: 8.349

Cites: 87

Cited by: 39

Related to: 10