Work

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Year: 2012

Type: article

Source: Journal of Service Research

DOI: 10.1177/1094670512442797

Author: Jean Boisvert

Institution: American University of Sharjah

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2115718602

FWCI: 3.648

Cites: 89

Cited by: 19

Related to: 10