The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability
Year: 2012
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/664987
Authors: Myungwoo Nam, Jing Wang, Angela Y. Lee
Institutions: INSEAD, INSEAD, INSEAD, University of Iowa
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2115802540
