Work

What Makes Groupon Promotions Profitable for Businesses?

Year: 2011

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1790414

Author: Utpal M. Dholakia

Institution: Rice University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2115887060

Cites: 42

Cited by: 43

Related to: 10